How do I solve 17 down in Times Cryptic 29542?

Question

Accepted Answer

17 down reads "Bull almost hit cow?" (8 letters); the answer is BELLOWER. It's a deletion clue: start with a word the clue points to, then drop one or more letters. Indicators include 'endlessly' (lose the last letter), 'beheaded' (lose the first), or 'heartlessly' (lose the middle). The full step-by-step breakdown is on this page.

Bull almost hit cow? (8)

17D — Bull almost hit cow? (8) — BELLOWER